We build and scale
startups.
We partner with founders to accelerate development, adoption, and growth — pre-seed to scale. Executive operators who've built in the real world, across Jordan, KSA, and the UAE.
We build technology around your business objectives — not the other way around.
No decks, no staffing invoices, no account managers — you work directly with the people accountable for what ships.
One team, from first idea to scale.
Discovery, spec, and scope.
Compress ambiguity into a written spec with acceptance criteria — so everyone knows what we're building and how we'll know it's done.
- Business development discovery
- Product development scoping
- Operational overhead minimization
Ideation to implementation.
The same team carries the work end-to-end — no handoffs, no telephone game between strategy and execution.
- End-to-end delivery
- Cross-sector fluency
- Business + product fluency
AI where it earns its keep.
Two modes — custom AI systems and LLM-in-the-loop — applied only where they create real leverage, and honest about where they don't.
- Custom AI systems
- LLM-in-the-loop
- Honest about AI's edges
Visibility, GTM, expansion.
Get it live, get it seen, and grow it across markets — from Jordan into KSA and the UAE.
- Visibility & insights
- Go-to-market
- Cross-market expansion (JO → KSA → UAE)
“What started as a project to build the streaming platform for Khbria Music became a strategic partnership. The 10th Floor equipped us with the data and insights needed to better understand our audience and make smarter decisions.”
Zaid GhzawiKhbria MusicWe move across industries.
The hard part is rarely the domain — it's compressing ambiguity into something buildable. That travels across sectors.
What you get instead.
Staff augmentation that bills time and leaves you holding the spec.
We own delivery and stand behind what ships.
Slideware that ends where the hard part begins.
The spec becomes a working product, not a PDF.
Every handoff loses context and adds weeks.
One accountable team from idea to production — no handoffs, no lost context.
A demo that impresses and then quietly breaks.
Applied only where it creates leverage — honest about the edges.
I've watched too many strong ideas stall in the gap between strategy and execution. I work where the two meet — business judgment and engineering as one discipline, aimed squarely at the outcome your market will actually pay for.
Notes from the build.
Have a brief? Send it.
Every inquiry lands with the founder, not a sales team.