Answer
What is GEO, and how is it different from SEO?
Short answer
GEO, or generative-engine optimisation, helps AI assistants find, understand, and cite a business. SEO helps search engines crawl and rank pages. They share foundations such as clear structure, crawlability, consistent entity facts, and useful content. GEO adds attention to machine-readable context and answers that can be quoted accurately.
Practical work includes crawler access, structured data, consistent entity information, no-JavaScript readability, and direct answers supported by the visible page.
GEO does not replace a clear offer, credible proof, or third-party corroboration.