Data, Analytics & Measurement

Most reporting disagrees with itself, and every decision downstream inherits the error. Ad platforms only report the conversions they can see, browser restrictions and cross-device journeys fall through, and assistant referrals arrive uncredited — so an account is judged on a truncated signal. We install measurement that survives those gaps, connect the operational systems the business actually runs on, and write the definitions down so one metric means one thing in every room. Same spend, same campaigns, an honest denominator.

What it covers

• Tracking installed and maintained: pixel plus server-side capture, with conversion feedback into the ad platforms
• GA4, Google Search Console, Bing Webmaster Tools and Merchant Centre configured and monitored, not merely installed
• Analytics that counts AI-assistant referrals as their own channel
• Live operational and financial dashboards on your real data
• Connections to POS, ERP, CRM and spreadsheets, refreshed automatically
• A warehouse layer so the team and the automations read the same numbers
• Metric definitions agreed in writing, so one number means one thing
• Reporting both sides can read, tied to the number the engagement is judged on