Capability 05
Paid Growth
Use paid media to answer a commercial question, with the account, creative, landing path, and measurement working as one system.
Media buying cannot rescue a broken offer, page, or measurement path. We establish what the campaign needs to prove, then inspect the full route from impression to result. The work can include account structure, audience research, creative, landing pages, and measurement. Ad spend stays in the client's own accounts and is paid directly to the platforms.
What it covers
- A campaign question, baseline, and measurement plan
- Account structure matched to the objective
- Audience and market research
- Creative and landing-page testing
- Conversion tracking and a reporting view both sides can read