Internal system · Competitor intelligence
SCOUT
Organises public market and competitor material so a team can see repeated claims, crowded positions, and open ground.
Competitor research becomes noise when it is a folder of screenshots. Scout is the internal structure we use to turn public material into a market view: what is being said, how often it appears, and what nobody has made credible yet. The output feeds positioning and campaign work; it is not a private window into a competitor.
What it does
- Collection of relevant public market material
- Consistent comparison of messages, offers, and formats
- A view of repeated and underused positions
- Research notes that can be checked against their sources